K’Lief has been working as a designer since 2004 and loves using all his talents including branding, print, web design, UI/UX and front-end programming. All this is too broad for any one position, so he freelanced.
Fiona needed a freelancer for her new business who could handle all the things K’Lief specializes in, including her website and eCommerce store of 100+ products.
They met & it worked out perfectly. Over the years, they have helped other companies find their footing and enjoyed doing that. Then they decided to pool their talents and create their own branding design organization.
That’s how JSYK Consulting was born.
Here’s the full story.
Picture it, 2004 San Diego. K’Lief is just starting out his career, in design, as a paid intern. (I know right? Who pays interns?) It was a godsend that taught him about clean corporate design, branding and website layout while pushing his web programming skills.
Remember when everything was in Flash? Yah, it was the beginning of that era. They had to know all about UI/UX as well as bleeds and 4 color process printing. Then things changed in the design industry.
There became specialties UI/UX designer, marketing designer, presentation designer and so on. K’Lief wasn’t interested in giving up one design modality in favor of another so he continued his ongoing education in all the areas; taking jobs where he could find them. That, however, created a problem. Employers wanted a “specialist” for their particular position and he didn’t fit the bill. That’s when he started freelancing.
Meanwhile, Fiona was beginning her own journey of establishing her first company and all that comes with it. She had to wear a variety of hats including CEO, Marketing Manager and COO. It was an onslaught of education and experience all at once. With the help of experienced CEOs and Marketing Managers, she managed to learn the ways of the start-up world. This showed her that corporate-hygiene, optics and business management were actually things she had a knack for.
Through the weird and mysterious course of the universe, these two folks were brought together. K’Lief began helping another start-up company and Fiona got a talented well-rounded designer who could actually turn her style into reality. They continued to work together for years on Fiona’s initial company.
During this time, Fiona was approached about another business opportunity and it was only natural to include K’Lief in creating something pretty. Soon, Fiona began helping other start-ups with corporate-hygiene, branding and all the ins and outs of starting a business. She worked as an interface to ensure that the new companies had all the assets K’Lief needed (or as we like to call it, make the project “K’Lief Ready”). As a result, the process became streamlined and seamless. A second company came along then a third, and a fourth … (you know how the story goes – like the crazy cat lady at the shelter), which eventually led to the re-branding of the initial company. By this time, they had it down to a system and learned they could actually put out materials quickly and seamlessly without breaking the bank. One day, over one of their frequent phone calls one jokingly said, “Hey, I bet we could do this as our own company.” They both chuckled then fell silent. It was in that moment JSYK Consulting was born.
JSKY is where they continue to marry their talents and creativity to make beautiful changes for the start-up world and personal branding.